Job Description & Person Specification

Title: Maternity Cover – Marketing and Communications Manager
Reports to: Managing Director
Accountable to: Managing Director
Location: Surrey – contractual base is flexible, with the option of home-working
Hours: 37.5 hours per week
Dates: Full Time Fixed Term Contract – May 2021 – May 2022 (Maternity Cover)
Salary: £36,000 – £39,340 per annum

Job Purpose

The Marketing and Communications Manager is responsible for the delivery of the
Marketing and Communications Strategic Delivery Plan in accordance with Surrey
Choices’ Core Values and Joint Strategic Plan which sets out a transformative vision for
achieving fulfilling and inclusive lives of disabled people in Surrey.

The Marketing and Communications Manager will lead the Marketing and
Communications Team and provide expert advice and leadership to the Senior
Leadership Team on all communications and engagement and marketing matters.

Taking the lead on internal and external communications to all key stakeholders, the
post-holder is accountable for raising the profile of Surrey Choices through effective
marketing activities, as the arbiter of quality standards for the Surrey Choices brand.

Key Responsibilities

Internal Communications and Change Programmes

● To communicate effectively with colleagues and to continually seek to improve
workforce engagement.
● To align communications with the Surrey Choices transformational change
programme, explaining the reasoning behind changes and to communicate as
one organisation to build trust and increase morale.

External Communications and Engagement

● Improve communication and engagement with the people Surrey Choices
supports and their families and Carers, and to provide easily accessible ways to
provide feedback.
● To improve accessibility for all communications.
● To uphold quality standards and company branding.

Marketing and Brand Awareness

● To raise the profile of Surrey Choices through social change and values driven
impact storytelling to make people in the community aware of what we do and
how we can support people, including managing the website, social media and
Public Relations.
● To form and maintain productive and mutually beneficial relationships with key
partners, in particular Surrey County Council, for strategic projects and sensitive
● To portray a positive image of Surrey Choices to all stakeholders and to change
perceptions in the community of disabled people, creating opportunities to
remove barriers and stigma for the purpose of social change.

Leadership and Management

● To act as a lead and expertly advise the Senior Leadership Team on all
communications and engagement matters.
● To work with the Senior Leadership Team to deliver effective campaigns across
the organisation in line with the strategic vision.
● To effectively manage the Marketing and Communications team, ensuring
optimum performance of the team in line with the organisation’s values and
policies and procedures.
● To oversee the commission of external specialists including Design, PR and
● To report as necessary to the Executive Team, the Company Board and as
required through the organisation’s governance arrangements, on the
performance of the Marketing and Communications Team and the Company.
● To contribute actively to the identification and mitigation of corporate risk.

Project Management

● To project manage corporate projects and take a lead on delivery.
● Establish and maintain appropriate systems to monitor, measure and report on
issues, opportunities and development plans.
● Delivering the objectives set out in the Marketing and Communications Strategic
Delivery plan.

Other Objectives

● Take responsibility for your own continuous professional development and
maintain appropriate level of knowledge and skills pertaining to the role.
● Maintain professional and personal boundaries with all people we support,
families and Carers, colleagues and other professionals.

● Undertake any other duties that may reasonably be required of this role and as
requested by Manager(s).
● Take all reasonable precautions to maintain the health and safety of self and
others, ensuring that any risks in relation to this are reported and remedial
action taken in a timely manner.
● Comply at all times with the company’s policies and procedures.
● Actively support and promote Surrey Choices’ business objectives, operating
model and core values.


Person Specifications, Qualification, Experience, Skills, Knowledge

Qualification and Training


● Qualified to degree level or
equivalent experience
● A professional qualification in
Internal Communications or
Marketing, or related fields with
strong communications focus



● A demonstrable track record in a
similar role, environment or sector
● Leading a team within a marketing
● Working in a values-driven business
● Development and delivery of
internal and external marketing
● Proven track record of working with
programmes and business
stakeholders to deliver engaging


● Experience and or
understanding of working
in the public sector
● Experience and or
understanding of adult
social care

Skills and Knowledge


● Ability to switch seamlessly between
facilitating and delivery, and from
strategic and lateral thinking to
operational delivery. Be
comfortable to be ‘hands on’ and be
able to work at pace
● Ability to evaluate and report on
marketing activities and to use data
to drive decisions and influence
● Ability to work with minimal
supervision, to use initiative, and
the ability to identify and escalate
priority issues
● Ability to think creatively and
strategically to resolve problems
● Exceptional time management and highly analytical approach to work

● Ability to think creatively and
● Excellent networking skills
● Ability to deliver multiple projects
while maintaining high standards
● Professional judgement and
discretion that comes from
experience in the field
● Highly developed written and verbal
communication and networking
skills, engagement and influencing
● Superior proofreading skills with a
very high standard of spelling,
grammar and an appreciation of
how language can be used to best
● The ability to gain the confidence of,
and influence, colleagues including
senior managers, and other
professionals and stakeholders


● Budget-management
skills and proficiency
● Experience of managing a
team remotely

Personal Qualities


● Demonstrates high degree of
positive personal impact
● Enthusiastic and creative with a
sense of innovation
● Strong interpersonal skills, a team
player who proactively responds to
the emerging needs of the team
and the company
● An enthusiastic, committed and
proactive approach to work
● High integrity and accountability
● Self-motivated and results
● Willingness to re-prioritise your
own work quickly, or to accept
sudden change from your line
manager to meet fast moving

This Job Description is neither exhaustive or exclusive and may be subject to change in light of company requirements and the development of services.